“For example, Expedia’s ASAP program has expanded from offering 6,000 hotel-only deals in 2012 to become a successful daily program offering nearly 20,000 hotel and flight + hotel package deals in 2013.” “On our side, Expedia has several demand-generating deals programs for our partners that are more integral to the overall Expedia distribution strategy. “The Expedia Affiliate Network relationship is still strong,” Gavin said. ![]() Gavin said the decision to change the nature of the partnership was “super mutual.” However, portions of Groupon’s travel program will continue to be powered by the Expedia Affiliate Network.” “Moving forward Expedia and Hotwire will no longer be merchandizing Groupon Getaways through Expedia-branded and Hotwire sites. “We are evolving our relationship with Groupon,” said Sarah Gavin, an Expedia spokesperson. Goodall said the change happened earlier this month and that it was a mutual decision.Įxpedia, too, talked about an evolution in its Groupon relationship. Still, Expedia has clearly taken a big step back in Groupon’s plans. ![]() ![]() “Expedia remains an important supply partner for our fast-growing Getaways business. “It’s not ended, it’s evolved,” Simon Goodall, Groupon’s general manager of travel, tells Skift, referring to the Expedia partnership. and handling it all itself abroad, apparently hasn’t ended. ![]() The partnership, which saw Expedia supplying hotel and vacation package inventory to Groupon Getaways in North America, and Groupon independently sourcing some deals on its own in the U.S. Groupon Getaways With Expedia, which debuted in the summer of 2011, has dropped the Expedia co-branding. Groupon believes its Getaways flash sales vacation-package product could become a multibillion dollar business, but if it evolves into such a behemoth, it will do so without Expedia sharing the limelight.
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