It was a lot of work, and it didn’t seem like people really wanted to leave their Instagram feed to watch a video.įor example, our head of marketing received almost triple the views on the promo video in the feed for her IGTV video (650+ views), than she did on her actual IGTV video (270 views). To get views on your videos, you had to use captions on regular posts, or link your video on your stories and actively direct your followers to click over to IGTV. Previously, IGTV videos lived only in your IGTV channel, which made it a bit difficult to garner engagement and views. How to Share IGTV Previews On Your Instagram Profile and Feed
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